We experiment and learn.
We get to real applications fast with suitable prototyping tools and partners.
We make conscious tradeoffs.
We dispatch our work to the field, collect feedback and improve.
We use suitable methods & tools.
We empathize, define, ideate, prototype and test – Design Thinking.
We imagine new value propositions – Value Proposition Canvas.
We transform constraints into opportunities – A Beautiful Constraint.
We connect with people and discover real problems worth solving.
We obtain insights from users.
We listen to our customers.
We don’t assume; we go and see for ourselves.
We ask tons of questions.
We develop and promote the innovation mindset.
We don’t distinguish between hard and soft skills – they’re all skills.
We challenge the status quo.
We’re not afraid of failing.
We believe that almost everything is possible.
We know we’re not alone.
We belong to a community of innovators from diverse horizons.
We share our experiences and grow together.
We nurture our people’s talents and ideas through our participative innovation program.
We organize internal challenges to overcome specific, important hurdles.
We believe creativity generates value.
We create Intellectual Property (IP).
We respect others’ IP.
We understand the value of our IP and leverage it.
We believe that continuously reinventing ourselves is the key to staying unique.