Marketing Specialist (Content Creator)

WHO WE ARE

We are a technology group that designs, develops and deploys tailored high-performance connectivity solutions. With over 700 people worldwide, 4 R&D centers and 6 manufacturing sites, the Swiss-headquartered group includes: Fischer Connectors, dedicated to connectivity solutions including connector, cable assembly and electronics, and Wearin’, dedicated to connected ecosystems for workers’ safety and performance. For our Marketing Department, we are looking for a Content Creation and Marketing Specialist. This position will require a marketing mind set and be responsible for the creation of all the marketing and promotional content for the US. The focus for this position is on inbound marketing, writing content for web platforms, social media and/or white papers, as well as digital marketing.

WHAT YOU WILL DO IN YOUR ROLE

· Creation of the marketing and promotional content for use in promotional brochures and company web sites.

· Responsible for the development of inbound marketing, writing content for web platforms, social media and/or white pages, and digital marketing

· Define and implement effective region-specific marketing plans to support the sales strategy.

· Support the US sales team with the development of customer-focused and innovative sales tools (customer testimonials, sales presentations, videos, demo kits, etc.)

· Understand the needs of the market and work closely with our outside sales force including providing information about our competitors.

· Interaction with customers including personally conducting customer visits to the Alpharetta facility, providing tours, meet and greet opportunities, and demos of our solutions and business opportunities.

· Define, create and implement regional social media campaigns aligned with global marketing roadmap and sales strategy

· Define, create and implement regional digital campaigns that involve email marketing, lead-generation portals, and other digital channels

· Ensure content creation to be used locally and potentially globally, in coordination with group content marketing

· Provide service and support to the US sales team

· Plan and execute regional in-person events (tradeshows, conferences, roadshows, sponsoring events, etc.) including the brief to vendors, booking spaces, assets management, logistics, vendor and budget management, etc.

· Manage merchandising and other sales tools (demo bars/kits, brochures, flyers, etc.): manage stock updates and look for creative new ideas

THE EXPERIENCE AND SKILLS YOU WILL BRING

• Degree in Marketing, Communications, or similar field
• Proven experience as a Content Creator, Product Marketing Specialist or similar role for at least 7 years. Previous experience with B2B is preferred.
• Experience in content creation and copywriting.
• Experience in market analysis.
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Experience in marketing automation tools/platforms.
• Customer-centered and interactive with customers to understand the needs of the market and the competition.
• Excellent communication skills
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• 10-15% Travel
• The position is located in Alpharetta, GA